Launching and Leading a Business is an entirely new, curriculum-based print and online digital resource. It introduces students to the newest developments in the world of business, and it maximizes student engagement through inquiry-based and active learning.
1. The World of Business Today
Exploring the Frontiers of Commerce
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2. Invention, Innovation, and IP
Business Creativity and Critical Thinking
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3. Entrepreneurs and Entrepreneurship
The Characteristics of Successful Leaders
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4. Production and Manufacturing
Making Products and Providing Services
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5. Human Resources Planning
Managing People in the Workplace
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6. Business Management Accountability
Leading and Delegating for Success
7. Marketing, Distribution, and Sales
The 2 C’s and 4 P’s of Marketing
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8. Accounting for Business Success
The Foundations of Financial Decision-Making
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9. Income Management and Budgeting
Penny Wise. Pound Foolish
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10. Banks and Financial Institutions
Money Makes the World Go Round
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11. Saving, Investing, and Managing Risk
Financial Literacy & Informed Decision-Making
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12. Credit, Debt, and Information Privacy
The Real Cost of Borrowing Money
Launching and Leading a Business underlines the impact of business on students’ everyday lives and empowers them to take charge.
This exciting, all-new student resource covers business essentials and the great many new issues businesses are facing today, such as:
Launching and Leading a Business is available in both print and digital formats, so you can adapt your teaching approach to the individual needs and abilities of your students.
Each chapter of the student textbook consists of:
94.95
each
CLASS-SET SPECIAL
$89.95 when your order 25+
18*
per credit
CLASS-SET SPECIAL
$15 when you order 25+
199
per year
MULTI-YEAR SPECIAL
$150/year for 2+ years